Understand what to build next
Research customer needs, test ideas, and prioritise improvements before investing in development.
- Customer research
- Experience audits
- Workflow discovery
- Opportunity mapping
- Concept validation
We design and build websites, apps, and tools that help your business work better.
Research, solution design, and delivery—one team, accountable from start to finish.
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What does your business need to improve?
Improve your website or app
Help customers find information, access services, and complete important tasks.
- UI/UX design
- Prototyping
- Usability evaluation
- Web & app revamps
Make everyday work easier
Build internal tools and simplify workflows so teams spend less time on manual tasks and repeated work.
- Solution architecture
- Development & integrations
- Workflow redesign
- AI workflow integrations
- Ongoing support
- Retainer product team
Projects
Selected websites, apps, and internal tools
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BCA Business Banking – A dedicated design team for business banking
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Traveloka – Making in-app offers easier to find
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Kometh – A home for Indonesian comic artists
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Wintermar – Tools for vessel management
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Pertamina Gas Negara – Simpler tools for operations teams
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Sinar Terang Mandiri – Post IPO corporate website redesign
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The World Bank – Citizenship app for Indonesia
From problem to working solution
Bring us a brief, a problem, or an RFP. We take it all the way to a solution people use.
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01 / 04
Understand
We research customers, workflows, systems, and constraints to define the problem worth solving.
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02 / 04
Shape the solution
We design the journeys and interfaces, define the solution architecture, and decide what to build, buy, or integrate—including where AI fits.
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03 / 04
Deliver
We lead delivery with vetted engineering partners: one plan, one team, and one point of accountability.
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04 / 04
Improve
After launch we track adoption, fix what slows people down, and keep improving with a retainer team.
One accountable team
We lead research, design, architecture, and delivery. Engineering comes from vetted partners matched to your stack, so you never juggle vendors.
Have an RFP or tender? We join as lead partner or as the design partner in a consortium.
Every proposal is tailored
No fixed packages. Every proposal covers:
- The problem and its evidence
- Recommended solution and architecture
- Build, buy, or integrate options
- A phased roadmap
- Team, timeline, and budget
Where we focus
Banking & financial services
Improve onboarding, account access, servicing, and complex business banking tools.
Maritime & logistics
Simplify vessel-management workflows and coordination between shore and vessel teams.
Government & public services
Make public services easier to find, apply for, and track, and simplify the back-office work behind them.
We also work in
Energy & resources
Improve operational visibility, reporting, and field-to-office workflows.
Healthcare
Improve appointment, referral, and administrative service journeys.
Artificial intelligence
Help users assess outputs, retain control, and fit AI into everyday tasks.
About
The design company for the age of noise.
Founded by designers with over a decade inside Indonesia’s most complex enterprises—banks, energy companies, institutions, and platforms. Today we shape what should be built and lead its delivery with trusted engineering partners.
Evidence before opinion
Decisions rest on what we observe, not on assumptions.
Design that ships
What gets approved is what gets built.
Built to be used
We measure success by adoption, not by launch.
Key people
Beyond the founders, we bring in a trusted network of specialists—engineers, researchers, and domain experts—matched to each project.
Founder name
Co-founder & Managing Director
Placeholder bio. Two or three sentences on background, focus areas, and what they lead at FoundSignal.
Founder name
Co-founder
Placeholder bio. Two or three sentences on background, focus areas, and what they lead at FoundSignal.
FoundSignal
Insights
Quarterly notes 2026FoundSignal notes
How do you cut the noise in your organisation’s workflows?
What’s holding your product or team back?
Too many ideas. No clear priority.
We research user needs and test your ideas so your team can decide what to build, improve, or leave behind.
Customers get stuck along the way.
We find where customers struggle and redesign the steps that prevent them from signing up, accessing services, or completing transactions.
Work gets stuck between teams and tools.
We map how work moves across your team, then redesign the tools and handoffs that cause delays and repeated work.
Teams have data, but no clear next step.
We design dashboards and reporting tools that help teams spot issues, understand what needs attention, and decide what to do next.
People don’t know what to trust.
We make information, risks, and system behaviour easier to understand, so people know what to expect and when to check before acting.
New tools. The same old workarounds.
We investigate why people avoid a tool or work around it, then improve how it fits their tasks and daily routines.